The Kenya Tourism Board (KTB), aka Magical Kenya, launched a global online
media campaign under the hashtag headline #WhyILoveKenya which will cover the
country itself, the wider Eastern African region, the continent of Africa, and
all the main markets in Europe, North America, the Gulf, India, Russia, and
Asia
This is coming at the backdrop of travel advisories issued by some of the
foreign missions from the top tourist source markets, a situation that has
dealt a blow to the destination’s image.
With the campaign theme; #Why I love Kenya, KTB is rallying tourists,
celebrities, corporate bodies, public and the private sector and friends of
tourism sector to tell the world about the uniqueness of the country and how
tourism business activities are ongoing despite the travel advisories.
Riding on Kenya’s pride as the world’s leading safari destination, KTB will
be engaging audience to send good will messages accompanied with images of
tourism sites through the social media platform.
“I appeal to Kenyans to rally together and use the hash tag #why I love
Kenya to spread the word that Kenya is the country to visit and get the country
tourism flourishing” says KTB Managing Director, Muriithi Ndegwa.
He said besides other strategies employed to reassure tourists of Kenya’s
safety, the online media strategy, he added, will widen the scope.
Ndegwa said it was reassuring to note that despite the travel advisories,
tourists have demonstrated their love for and confidence in Kenya and are
continuing with their holidays in the country.
“I am happy to note that the beginning the new 8th wonder of the world, that
is the annual wildebeest migration in Masai Mara Game Reserve, will trigger
more bookings as a result of expected increase of tourists to the country,” he
said.
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