Wednesday, 5 February 2014

WILL VOLUNTEERISM SAVE TOURISM????

Kenya: Dwindling tourism numbers are a cause for alarm for a nation as dependent to the industry as Kenya is. Our main attractions —diverse terrain and culture, pristine beaches, and the safari — are fast fading as bait for first-time visitors as well as return guests. Various explanations have been offered for this state of affairs: If it is not the monotony and general decline in the quality of our products, then it is the spirited onslaught from other destinations offering similar packages but on a grander scale, or, better yet, we could blame it on the new kid on the block — terrorism. For a 44-million-strong nation, local tourism should be a bankable option to salvage the sector that slumps to a near halt during the low season. But, just like international tourists, locals require incentive to visit places or make return trips. 
One way to achieve this is by giving a feel-good reason to visit; a charity, for instance. If the ‘Kenyans for Kenyans’, anti-jigger, and other charity initiatives are anything to go by, then this might just be what the industry needs. A while back, one journalist had  the honour of covering an incredible story whose roots run so deep that Kenya’s tourism recovery might be pegged to its model. Athletic events are not new to us. Neither are the fundraising drives linked to this sport. However, true to Kenyans’ well-meaning naivety, few bother to follow the trail to the end, and see the recipients of the monies raised. Expenses Sadly, a huge chunk of these funds goes towards covering the expenses of the events. Nevertheless, from what is left over, a trickle forms, and widens to help meet the intended goal, but I politick. Today’s tale is one of beneficence; of a dream born of the need to give back to society. 
In 2010, Paul Lebeneiyo, a game ranger, and Francis Merinyi, a social worker, who had met while herding cattle as boys, were invited to participate in the Chinese edition of the The Amazing Race television series, alongside nine other teams from all over the world.
The competition running through 12 cities required mental astuteness, physical strength and a bit of luck. But it came with a healthy sprinkling of exposure and experience, even as lifelong friendships were formed. One such friendship was that between the ‘Maasai Warriors’, as Paul and Francis called themselves, and ultra marathoners Sarah Edson and Molly Fitzpatrick. (An ultra marathon is any sporting event involving running and walking longer than the traditional marathon length of 42.195 kilometres.)
 This friendship culminated in the launch of an ultra-distance event dubbed The Amazing Maasai Ultra (Tamu). Proceeds go towards supporting Maasai girls’ education in Kenya. An early start from the capital, then a lunch stop in Nanyuki, followed by 70 kilometres northeast through rough terrain sees the van I share with a jolly team of runners and service crew arrive in Kimanjo area of Laikipia County. Cliff The race camp is located at the foot of a cliff intended to ward off the chilly, not to mention dusty, gusts of wind. Freshening up, registration, pitching of tents for self-catered campers and race briefing are done swiftly, before darkness engulfs the plains. The next day, the race, which has 21km, 42km and 75km categories, begins just before first light. 
It is like any other race, save for the blistering heat the runners have to brave. But it is all for a worthy cause, and locals volunteer in the planning of the event as a show of appreciation. During the long wait for the runners at the finish line, one journalist chated with Helen Meshami and Valarie Julius, scholarship recipients of the previous year’s race. Theirs is the touching story of hope renewed after lack of school fees almost dashed their academic dreams. Along with 24 other beneficiaries, they would have been bartered for five cows each, and left the classroom to become wives, were it not for the money from this event. As Charles Rotich and Monica Chepkurgat, the latter running barefoot, cross the 75-kilometre
tape after noon, everyone shares their win. From the girl dreaming of a bright future to the herdsboy who is now exposed to a new sport, and the widow with one less financial burden, there is much to celebrate.

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