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The just concluded 3rd edition of the Magical Kenya Travel
Expo at the Kenyatta International Convention Centre has dwarfed previous
attendance records by a wide margin,
For the first time did international exhibitors attend
Kenya’s premier tourism show as the tourism boards of the Seychelles, India,
Zimbabwe, Burundi and South Africa were represented with stands as was the
Uganda Association of Tour Operators, the latter to forge closer cooperation
with their Kenyan counterparts. Foreign airlines too attended for the first
time, namely Qatar Airways and Ethiopian Airlines, while from Kenya national
carrier Kenya Airways showcased itself alongside the two leading safari
airlines Safarilink and Air Kenya. A total of 94 exhibitors included for the
first time since the devolution of government four county governments including
Narok, Kirinyaga and Nairobi. The Kenya Wildlife Service was represented with
an own stand to present the country’s national parks, game and marine reserves
and other protected areas.
KTB and partners like Kenya Airways, leading hotels in
Nairobi and tour companies such as Easy Go Safaris hosted 149 buyers from 29
countries who had come from across the world to sample a piece of Kenya’s
natural attractions before attending the trade show, while alongside the
exhibition did a symposium on areas of key interest take place, featuring
international and local speakers, presenters and panellists.
KTB was particularly pleased to have President Uhuru
Kenyatta open the Magical Kenya Travel Expo as it endorsed the tourism board’s
initiatives and efforts to move to aggressively marketing the country abroad,
starting with the World Travel Market attendance in two weeks time in London.
Participants in the symposium but also in the exhibition
were able to give an instant feedback to KTB staff who will analyze the various
reactions, observations, recommendations and proposals made to stage and even
bigger and better Magical Kenya Travel Expo in 2014. Watch this space.
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